Why we care
Lindt & Sprüngli wants consumers to enjoy its chocolate. Providing high-quality products is our primary responsibility towards our consumers, and we are committed to ensuring that these do not put consumer health or safety at risk. Supplying safe goods that meet applicable legal requirements, as well as our own quality and food safety standards, is critical to our reputation and business. This additionally reduces the risk of liability, product recalls, and withdrawals.
We understand the growing relevance of health and nutrition for our consumers. They want to make informed purchasing decisions regarding ingredients, nutritional values, allergens, and overall sustainability performance. Promoting balanced diets to reduce the prevalence of obesity and other non-communicable diseases, particularly in children, has become a public health priority worldwide. We continue to respond to increasing demands from consumers and other stakeholders for more information about our products and are mindful of the emergence of regulations on foods high in fat, salt, and sugar. We strive to ensure that our marketing and communications support responsible choices around our chocolate.
How we care
While we adhere to national and international legislation applying to our areas of activity, our policies often extend beyond what is legally required. Our global requirements are defined in our internal Lindt & Sprüngli Quality Guidelines and our Responsible Marketing Policy. The latter captures our commitment to avoid advertising directly to children under the age of 16, to portray responsible consumption, and to provide transparent nutritional information.
In terms of product innovation, Lindt & Sprüngli develops new recipes to satisfy a variety of consumer dietary preferences. These include dairy-free and reduced-sugar recipes. In 2023, we also identified “Consumer health and nutrition” as a new material topic and have expanded discussion of this area within our report.
Our marketing-related document(s)
The Lindt & Sprüngli Responsible Marketing Policy states and describes our commitment to responsible marketing communications.