In the “North America” segment, Lindt & Sprüngli increased its sales by 10.7% to CHF 1.69 billion, most notably via online channels. The US market, in particular, has succeeded in quickly gearing its distribution structures to digital platforms. As we were well prepared for this development, consumers could either seamlessly access our own e-shops or use the online stores of the major retailers, which were also rapidly expanding. In North America, this omni-channel strategy was a key factor in 2021’s good performance.
CHF 1.69 billion
Lindt & Sprüngli
million USD Sales
Lindt sales in the USA market grew organically by 16.3% to USD 581 million. All distribution channels contributed to this growth. Lindt’s growth was doubling the general growth in the chocolate market, which has also resulted in an increase in market share and consolidated our position as market leader in the premium segment. The increase is primarily due to the demand of home consumption products. People are eating more often at home, with chocolate taking on the role of dessert. Lindor is the preferred product here, and not without reason the leading brand among premium chocolates. Added to this has been the lifting of contact restrictions, which has led to stronger sales of gift items again and was reflected in particularly good sales around Mother’s Day, Valentine’s Day and Christmas. Newly developed TV commercials, product innovations and strategic cooperation with retail customers contributed to these strong results. In the USA, as in other markets, digital channels, whether our own platforms or those of our partners, are an above-average growth driver. This change in consumer behavior demands more agile structures at all levels, affecting marketing, logistics, technology and organizational processes in equal measure. Lindt & Sprüngli is adapting its structures, accordingly, maintain control over costs and enable the rapid scaling of the business so as to continue this success story.
Ghirardelli Chocolate Company
million USD Sales
In the 2021 financial year, Ghirardelli generated sales of USD 638 million, which equates to overall growth of 15.6%. Compared with the previous year, the performance indicators in the product categories have largely been reversed. Although the lockdown-driven “baking boom” abated, Ghirardelli still recorded slight growth in this category. Once again food service products were in greater demand, as the gastronomy industry was allowed to host more guests. Sales in the company’s own shops bounced back most strongly, as travel activity increased again due to rapid and widespread vaccination which attracted tourists to our shops. However, the strongest contribution in terms of sales, with a steadily increasing market share, continues to come from Confections, first and foremost Ghirardelli Caramel Squares and seasonal products for Christmas.
Russell Stover Chocolates
million USD Sales
–5.0% decline in sales
The Russell Stover company achieved sales of USD 342 million, which equates to an organic decline of 5.0%. The subsidiary has a market-leading sugar-free product line, which recorded significant sales growth during the year, particularly with gift items during the Christmas period. However, Russell Stover’s three production companies experienced a reduction in product availability due to challenges in recruiting staff, as well as bottlenecks in the supply chains for raw materials and packaging materials. This led to lower sales and meant that the company was not able to achieve its full potential in the market. The problem areas have been identified, and with support from the Lindt & Sprüngli Group, a new management is currently implementing the solutions required. We are anticipating that the measures taken will lead to positive results during 2022.
Lindt & Sprüngli (Canada) Inc.
million CAD Sales
The Canadian market, with sales of CAD 328 million and organic growth of 11.3%, performed almost as well as its neighbor, the USA. There were also signs of a catch-up effect following the reopening of bricks-and-mortar retail. Wholesale sales exceeded our expectations. The Lindt brand thus remains the number 2 in the Canadian chocolate market, with Lindor as the undisputed leading product brand. The Excellence brand is also the leader in both the chocolate bar and all dark chocolate categories.
Lindt & Sprüngli de México, S.A. de C.V.
The Mexican market achieved organic growth of 8.0%, with the main drivers being Lindor, helped by the first TV Christmas campaign, and Ghirardelli products. Another key factor was the general increase in customer footfall in the retail sector, which boosted particularly sales in large department stores.