They make our hearts soar and bring a smile to our faces: Life’s moments of happiness, big and small. Time seems to stand still for a moment. A joyful, cozy feeling spreads through you.
It was probably precisely these moments of bliss that the Lindt Master Chocolatiers had in mind when they created the still secret and nearly unchanged Lindor recipe. When the creamy filling of this irresistibly smooth premium chocolate melts on your tongue, the feeling of happiness is perfect.
Happiness is often associated with enjoyment. As individual as enjoyment and feelings of happiness are, the understanding of both concepts is universal. That’s why it made sense for Lindt & Sprüngli to position Lindor globally as the ideal companion for life’s moments of happiness. There are the “me” moments, in other words, the desire to treat yourself to a sweet break and enjoy the here and now. Leaving the strenuous and hectic daily routine behind you for a moment, consciously taking time for yourself and crowning it with a personal moment of happiness.
“We enchant the world with chocolate every day – with a lot of attention to detail.”
Happiness shared is happiness doubled. This is why Lindor enjoys just as much popularity, whenever family and friends come together, party together, laugh and celebrate their solidarity. Giving the gift of Lindor’s exclusive chocolate creations makes you just as happy as enjoying them yourself – meaning that those gifting and those receiving are enjoying the gift equally. And for this, there are countless occasions and opportunities.
Whether it’s about unrivaled pleasure or a personal sense of happiness, both conjure up a chocolate smile on people’s faces. Or as Lindt & Sprüngli’s corporate purpose puts it: Enchanting the world with chocolate.
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The unique brand experience
In the 75 years of its existence, Lindor has become one of Lindt & Sprüngli’s leading brands. Lindt & Sprüngli has developed and always maintained the brand experience over decades, consistently focusing on the needs of consumers. The quality of the brand experience is crucial for consumers remaining loyal to a brand or – as in the case of Lindor – even becoming fans. The more consistent the consumer experiences are at all the points where they come into contact with the brand or are touched by the brand, the stronger the bond – whether in advertising, shopping in-store or online, when giving or receiving gifts as well as when enjoying Lindor treats. The important factors here are recognition value, the creation of positive associations and consistency with personal values. Lindor has always stood for premium quality, incomparable indulgence and Swiss craftsmanship and It is the first choice when it comes to treating oneself to a moment of bliss or sharing it with others. Two elements of the Lindor brand image have been around since the very beginning and strengthen the brand identity – the distinctive red and the St. Gallen lace in the logo, which is seasonally supplemented with hearts or Christmas stars. Like the premium chocolate, the luxurious St. Gallen lace is a symbol of high-quality Swiss craftsmanship. At Lindt & Sprüngli, it has been epitomized by the Lindt Master Chocolatiers for over a quarter of a century. As defining advertising icons, they convey a uniform brand image all around the world. The variety of Lindor products has grown over the years. It all started with the classic chocolate bar in 1949. 20 years later, the Lindor truffle was the brand’s breakthrough. Today, Lindor is also available as squares and chocolate bars, as well as seasonally in the form of Easter eggs, Christmas tree decorations and chocolate hearts. The distinctive culture of gift-giving associated with Lindor is shown in the continuous development of new gift ideas. The elegant packaging, which can also be personalized, always puts a smile on people’s faces.
“It fills us with pride that we can create seven billion moments of happiness for our consumers with Lindor.”
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The special magic of anticipation
Receiving a gift makes everyone happy. And giving a gift as well. The anticipation is reflected in the eyes of the woman. The excitement with which her husband is about to surprise her is palpable. The sweet Lindor gift is a token of his love. A magical moment that casts a spell over both of them.
There’s a reason why anticipation is considered to be the greatest joy. In a certain way, it’s a tangible feeling that evokes desires and yearnings. If we look forward to something, we think about it often and with pleasure. In our minds, we visualize what to expect and give free reign to our imagination. Savoring the anticipation means giving yourself time. If we only did and received what gave us immediate pleasure, we would probably no longer take delight in many pleasures because they would not represent something extraordinary. The thrill of the unknown in anticipation motivates us, encourages us, drives us and moves us forward.
There are countless reasons for looking forward to major events as well as small encounters and experiences. This is often associated with the anticipation of receiving a gift. Gifting Lindor with the appropriate message for the occasion delights the recipient. A sweet gift, on the other hand, comes with anticipation of the moment of indulgence.
Lindt & Sprüngli has long been synonymous with “gifting with finesse”. The joy of the gift is enhanced by the personal message it conveys. Whether the gift-givers are expressing their affection for their loved ones. Whether it’s about good wishes for a birthday, an upcoming retirement, passing an exam or finding a new job. Whether it’s a spontaneous small gesture to say thank you for the good collaboration, for looking after the children, for the dinner invite or for being good neighbors. Or whether it’s a sign of compassion and consolation. Or just because you want to tell the other person how much you love him or her. The moment of happiness is always mutual.
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The joy of giving
Celebrating together with family, relatives and friends is a tradition in all cultures, even if the occasions and customs are different. All these fixed dates in the annual calendar strengthen the feeling of togetherness. Having a few hours’ break to take the time for each other, exchange experiences over dinner and make plans together is invaluable.
The joy of coming together is what unites us. Being able to enjoy things with each other and spend pleasurable hours together is an enriching experience for everyone. At the same time, it is a perfect Lindor moment. The exquisite chocolate creations have become an integral part of celebrations with family and friends. In particular, the Lindor Box for sharing and enjoying is an expression of our shared passion for life’s sweet moments of happiness.
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The Lindor moment
True delight touches the soul. An indulgent experience is all the more intense, the more sensory perceptions it evokes. The enjoyment of a Lindor truffle fulfills this demand in every respect, as it stimulates all five senses.
It starts with the crackle when the truffle is unwrapped. This releases the fantastic chocolate fragrance, which prompts you to take a deep breath. This is followed by a bite into the firm chocolate shell, characterized by its fine sheen. This reveals an incomparable sensory experience – the endlessly smooth filling surprises and delights chocolate connoisseurs the world over time and again. The recipe is a closely guarded secret. The unique smooth, melting filling ensures a characteristically long-lasting finish. A moment of complete bliss, followed by a chocolate smile.
Premium experience Lindt Shop
A visit to one of the 520 shops around the world allows consumers to experience the Lindt, Caffarel, Ghirardelli and Russel Stover brands far beyond the individual products. The brands are presented at attractive locations in 24 countries in an ambience consistent with their premium status.
With their sophisticated appearance, the shops are reminiscent of the brand image that consumers are familiar with from luxury brands in the cosmetics and watchmaking sectors. This exclusive impression is further enhanced by the new design of the Lindt shops. It expresses Lindt & Sprüngli’s high quality standards and its passion for excellence throughout the value creation process.
The availability of the entire brand product range in one place, competent expert advice from the Chocolate Advisors, an insight into the world of the Master Chocolatiers and the gift service come together in the shops to create a one-of-a-kind shopping experience. More than 80 million visitors are attracted to it every year and truly believe they are in chocolate heaven. This creates an unrivaled proximity to consumers, which further strengthens brand loyalty across all sales channels.
The new shop concept also reflects the consistent focus on consumer needs that characterize the Lindt & Sprüngli brand. Identifying trends at an early stage keeps the traditional brand portfolio relevant and is a driving force for a continuous innovation process.
