Global Retail

The omni-channel strategy in the Global Retail organization led again to strong growth. The premium shopping experience in our own brick-and-mortar shops and online channels strengthens our customers’ loyalty in the long term. On this basis, the Global Retail organization recorded impressive overall organic growth of 16.5% in all markets and thus exceeded the Group’s growth, as in previous years. In addition, our retail trade presence plays a key role in continuously nurturing our brand equity.

Lindt flagship store in Paris after renovation. (Photo)
Europe Paris, France
Following a two-month refurbishment, the Lindt flagship shop, situated in the heart of Paris, welcomed customers back with its refreshed concept.

The Global Retail organization shares its expertise in the area of direct sales with all subsidiaries, exploits synergy effects, and ensures a uniform appearance and premium shopping experience across all its own channels.

The new LINDT Maître Chocolatier counter in the store in Paris. (Photo)
The new LINDT Maître Chocolatier counter is the highlight of the new shop in Paris.

Lindt & Sprüngli currently operates around 520 of its own Lindt, Ghirardelli, and Russell Stover chocolate shops in 24 countries. In the reporting year, we expanded our shop network, particularly in Japan, Brazil, and Europe. In addition, there are 24 e-shops. A major theme that unites both online and offline channels is the consumer’s need for a wide range of gift options with the choice of personalization. Visitors to a Lindt Chocolate Shop are looking for something special. Frequently, this might be gift packaging, from a small, personal gesture to a large, impressive gift for a special occasion. Shoppers are increasingly interested in packaging that can be filled individually with chocolate according to the recipient’s taste – this is the first form of personalization. Personal greetings on gift ribbons also underline the individuality of the gift. This abundance of offers means that consumers think of Lindt, Ghirardelli, and Russell Stover shops all year round and not only at Easter and Christmas when they want to give their loved ones a sweet treat.

Two smiling female customers in the Lindt shop in Kilchberg (Photo)
Europe Kilchberg, Switzerland
In our Lindt Shops, you are faced with the sweet challenge of choosing from countless delicacies. One thing is certain: you will leave the shop with a smile on your face and bags full of our fine Lindt chocolate.

The online offering meets the needs of consumers who appreciate buying their favorite Lindt chocolate from the comfort of their own homes at any time of the day. In addition, the standardized technology platform and the cross-market Global Retail team enable the Group to target the needs of consumers even more precisely than before. To meet our online growth ambitions, the “Lindt Digital Studios” plays an essential role. This global hub for digital services supports markets in launching online activations at speed and high quality. As a result, our online markets continued to grow in double digits, in contrast to the market trend of a cooling down after the Covid online boom.

Lindt chocolate in a gift bag. Color coordinated in brown and gold. (Photo)
Gifting Ideas
What could be a more delightful gift than fine Lindt chocolate? The individual packaging can be filled with products from our wide range and is guaranteed to suit the recipient’s taste.

The “MyLindt” loyalty program, which is valid both online and offline, is the next logical step. This takes the Lindt shopping experience to the next level, as we can expand our customer focus with a high degree of accuracy using first-party data analysis. The program was first rolled out in Germany in 2022 as a pilot project, with the UK added as a second market in the reporting year. Consumers benefit not only from price savings but also from exclusive offers and events for members. The loyalty program, continued store expansion, and the digitalization of processes will enable us to continue the successful growth of the Global Retail organization in the coming years.

The maître chocolatier in the Kilchberg shop gives chocolate to two children. (Photo)
Europe Kilchberg, Switzerland
The chocolate creations handmade by the LINDT Maître Chocolatiers are extremely popular. They also decorate the chocolate bars with a personal message of your choice.